[Replay] How to Create 100% Accurate & Detailed Buyer Persona

How to create 100% accurate and detailed buyer persona? My guest in this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas. Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales. Topics Discussed in this Episode: Why big data isn’t enough to understand people Step-by-step customer research methods How to effectively interview buyers The 5 Rings of Buying Insight Creating a buyer persona Resources: Buyer Persona Institute Example How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella Adele on Twitter @buyerpersona Adele on LinkedIn Buyer Persona Institute on LinkedIn

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The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.