The Math of Logistics Marketing with Kara Brown

In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage - a marketing logistics agency - to dive deep into why it's important for marketers to know their math. Connect with Kara Brown on LinkedinCheck out Lead Coverage TIME STAMPS: 00:04:27 Use data to measure ROI. 00:06:20 Invest in marketing technology. 00:12:37 Track interested buyers quickly. 00:19:26 Try new things to succeed. 00:23:48 Post regularly and engage. 00:32:29 Don't take cold calls lig...

Om Podcasten

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.  Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry. 126k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.