Ashley Peng of Xiaobu: When Chinese Millennials Become Parents

GGV Capital’s Hans Tung and Zara Zhang interview Ashley Peng (彭琳琳), the founder and CEO of Xiaobu (小步), a mobile platform for young parents in China with kids aged 0-6 years old. By providing high-quality content and tools, Xiaobu helps their users navigate parenthood, which is a confusing period for many millennial parents. Xiaobu literally means "little steps" in Chinese. On Xiaobu, parents can take courses on parenting, enter a "parenting university", browse activities to do with their children, and post updates and photos to record their parenting journey. Xiaobu now has over 2 million users and growing fast.

Before starting Xiaobu last year, Ashley worked as a consultant at BCG China for 8 years, and then spent 2 years at Miya (蜜芽宝贝), a leading e-commerce company for mom-and-baby goods in China, where she was the VP of strategy and business assistant to the CEO. She holds a bachelor's and master's degree from Tsinghua University in journalism and public policy and obtained her MBA from the Stanford GSB in 2011. Xiaobu is a GGV portfolio company.

Ashley how she was inspired to start Xiaobu by her own journey as the mother of a young child, why millennial parents in China need a lot of help, and how she went about designing a product that’s highly engaging to users.

Om Podcasten

From GGV Capital, Evolving for the Next Billion interviews local champions and global giants who are reshaping the lives of the next billion internet users. Hosted by GGV Capital Managing Partner Hans Tung. Produced by GGV colleague Rita Yang. Podcasts are released bi-weekly.