EEC 256: Executive Coaches have value, Charge for it with Mark Stiving

Mark Stiving has been a pricing practitioner, educator, and advisor for 28 years. His most recent book, Selling Value: How To Win More Deals at Higher Prices, applies his knowledge of pricing and value to help salespeople be more successful. In what situation is pricing essential in the decision process? Your book is called selling value. What does a pricing person know about sales? According to you how should an executive coach determine their value to the client and to the organization? Why do coaches not charge enough? Mark Stiving As a child, Mark wondered why grocery stores priced their products with numbers that ended in 9. In a doctoral program at UC Berkeley, his research answered that question and he has been addicted to understanding how people use prices to make decisions ever since. Mark Stiving has been a pricing practitioner, educator, and advisor for 28 years. His most recent book, Selling Value: How To Win More Deals at Higher Prices, applies his knowledge of pricing and value to help salespeople be more successful. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

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Excellent Executive Coaching podcast will examples of leadership coaching issues and challenges. Excellent Executive Coaching will provide leadership coaching tips, strategies and resources that can resolve leadership issues. Subscribe today to learn about coaching top global leaders and their trials and successes. The Excellent Executive Coaching podcast is a platform of discussion and a source of knowledge sharing between professional coaches and leaders. It promotes continued education for executive coaches and leaders around the world. This podcast is mostly devoted to personal development and leadership coaching. The host is Dr. Katrina Burrus. She is a First Master Certified Coach from the International Coaching Federation in Switzerland and founding Board Member for ICF Switzerland. She has served as an adjunct professor to several universities and speaks around the world on the topics of leadership coaching and Global Nomadic leadership and has been working as an executive coach for global leaders since 1994.