EEC 361: Turning Innovation into a Science, with Tony Ulwick

Tony Ulwick is the pioneer of the Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. What is Outcome - Driven Innovation and why did Tony decide to make it open-source? What did your career as an engineer teach you about running a business? What causes failure and how can you diminish the risk of failure? What metrics reduce failure and how does WSJ know immediat ely that IBM's product was a failure? Why don't more companies adopt this process? HBR 2002 and HBR 2016 promote this process. How do you help companies implement the innovation and what are some of the causes of failure? Tony Ulwick Tony Ulwick is the pioneer of the Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations — achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Publishe d in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

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Excellent Executive Coaching podcast will examples of leadership coaching issues and challenges. Excellent Executive Coaching will provide leadership coaching tips, strategies and resources that can resolve leadership issues. Subscribe today to learn about coaching top global leaders and their trials and successes. The Excellent Executive Coaching podcast is a platform of discussion and a source of knowledge sharing between professional coaches and leaders. It promotes continued education for executive coaches and leaders around the world. This podcast is mostly devoted to personal development and leadership coaching. The host is Dr. Katrina Burrus. She is a First Master Certified Coach from the International Coaching Federation in Switzerland and founding Board Member for ICF Switzerland. She has served as an adjunct professor to several universities and speaks around the world on the topics of leadership coaching and Global Nomadic leadership and has been working as an executive coach for global leaders since 1994.