#114: Content | Mastering Short Form Video and Social Media (with Alex Minor)
Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, LinkedIn, TikTok, and other social media channels today.Key Topics and Timestamps from this episode:00:00:00 - Introduction00:01:15 - The significance of first impressions in video content00:02:30 - Alex Minor's transition from music to video content creation00:04:00 - Addressing misconceptions about video for businesses00:06:10 - Developing an effective video strategy00:08:20 - Revisiting and repurposing old content00:10:35 - Scriptwriting techniques for video00:12:45 - Overcoming "expert blindness" to create valuable content00:15:00 - Workflow management with Asana00:16:50 - The importance of a compelling opening hook00:18:30 - Cat discussion interlude00:19:05 - The crucial nature of the video script’s first line00:20:25 - Pros and cons of introducing oneself in short-form videos00:22:00 - Ideal length for short-form scripts00:24:15 - The power of conveying information in short videos00:26:30 - Recording techniques for seamless videos00:28:45 - The role of practice and memorization in short-form video delivery00:31:00 - Filming and editing times for creating perfect videos00:33:25 - Alex Minor on LinkedIn00:34:40 - Potential for a follow-up episode00:35:50 - Selecting the right social media platforms for content distribution00:38:05 - The concept of "being a broken record" in content delivery00:40:20 - Short form content challenges and strategic uses00:42:30 - Video podcasting trends and benefits00:44:45 - The evolving landscape of podcast distribution00:47:00 - Podcasting as a business strategy00:49:15 - Alternative podcast content creation strategies00:51:30 - Commentary podcasts and reacting to content00:53:45 - Ideas for generating content and using tools like Chat GPT Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more