#118: Marketing Leadership | How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at H
This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective onAligning revenue teams toward common goalsThe importance of an effective messaging strategyPrioritizing numerous ideas from CEOsA high-reward compensation approachTimestamps(00:00) - - Performance metrics and career motivation (06:26) - - Understanding customer needs (09:50) - - Personal growth and getting recognition (12:08) - - Aligning goals and compensation (15:50) - - Higher earnings through higher risk (17:33) - - Aligning compensation to reality (20:45) - - The supply chain stages and revenue generation (30:54) - - Product marketing and brand management (32:55) - - Creative messaging (38:58) - - Understanding the managers’ mindset in crisis (42:18) - - Challenges of managing a startup (44:11) - - Managing content effectively (47:24) - - Sales enablement (49:49) - - Becoming a valued expert and resource in a business (52:58) - - The unpredictability of creative inspiration Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged. PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes. Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more