#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of Planner Pal)
Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events.Kera shares her approach to organizing events, covering everything from project management to cost control. Learn how to host memorable events with your customers at a fraction of the cost and why focusing on a few key moments can make all the difference in the success of your event. Plus, Dave bounces his ideas off Kera for a potential Exit Five in-person event in September.Timestamps(00:00) - - Intro and Exit Five's in-person event (04:26) - - Importance of real-life connections (08:09) - - Importance of event programming (11:57) - - Blending marketer and planner roles in events (16:48) - - Identifying Ideal Partnerships for Events (19:09) - - Event ideas centered around impactful offers (24:43) - - Avoiding overwhelming yourself (25:42) - - Goals of an event (31:30) - - Challenges of being a full-time event marketer (33:09) - - Importance of Project Management Tools (37:27) - - The significance of small breakouts for event networking (38:51) - - Intention and goal-setting for event success (43:01) - - The event calendar algorithm & outro Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more