Getting Data Right
❔"What do you recommend to organizations who have customer pain points but do not have the necessary data? ... How should someone representing CX pursue resolution of the pain points when facing limited data? And, should these pain points go unanswered or be addressed later when data maturity allows for it?"❔ While it may be the logical approach for leaders to ask us to justify everything we do for customer experience (CX) with appropriate data or at least include the data to make decisions,...