WHY Align CX with Business Goals?
❔If we align our customer experience to the goals and ambitions of the business, where do our customers fit into the strategy?❔ Customer experience is exciting! Yet, when we start approaching customer experience thinking solely about making customers happy, we often don't know where to invest our time, resources, and efforts in the right ways. Of course, we want to treat our customers well and ensure their moments on the journey are magical and wonderful. However, if we ONLY did that, we wou...