Adrian Swinscoe and Punk CX
Customer Experience is growing up. As it is entering adulthood, it also might be losing its edge. We talk with Adrian Swinscoe about how to make CX more Punk Rock. In his book "Punk CX", Adrian tries to bring CX back to its roots. Getting rid of the overproduction, the reliance on metrics, and profit primary focus, CX might find its way back from normality and embrace its punk rock foundation.