Bill Fleming stops by to chat with Adam about branding, marketing and design. Bill is a Boston-based Independent Brand & Marketing Strategist, and Business Consultant for Designers. On this episode we talk about what brands are, how the cultural work of branding has changed in recent decades with the advent of new and easier to use technologies, and how we can think about brands as conversations - not just between businesses and customers but also between businesses.
This is experience by design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join the expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.