Business Anthropology and Experience Design with Oscar Barrera

Oscar Barrera is a business anthropologist on a mission to help businesses and make a difference.. From his work in the tourism industry, to work in medical fields, and also in memorial services, Oscar found a a way to communicate the value of ethnography into experience design in order to create better outcomes. Listen to how he found a purpose to his professional training on the path to providing progress to partners..

Om Podcasten

This is experience by design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.