Designing an Authentic Brand with Vladimer Botsvadze

Today we welcome Vladimer Botsvadze to the Experience by Design studio. Vladimer has had an interesting journey to being a top marketing influencer. From a PhD in Supply Chain from Georgia (the country, not the state), he made his way to the US and social media influencing, branding, and marketing. We talk about what it means to make one's self a brand. We also talk about how creating an authentic you can be a challenge. Finally, we talk about what is involved in a supply chain PhD!

Om Podcasten

This is experience by design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.