Designing Connection through Immersive Experiences with Leigh Sachwitz

On this episode of Experience by Design, we welcome Leigh Sachwitz of flaura&faunavisions (ffv) to the studio. Leigh and her team have been responsible for a number of award-winning immersive installations that have been seen around the world, including one I saw at the WNDR Museum in Boston. We talk about her journey to immersion and what drives her to create these experiences. We explore the science of immersive and connected experiences, especially as a tool to help further education through entertainment. We discuss the importance of unlocking creativity within all of us. And finally we talk about her love of Hip Hop, and the techno connections between Detroit and Berlin!

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This is experience by design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.