Kristin Shuff on Lightstream and the Loan Experience

This week on Experience by Design, we chat with Kristin Shuff, Vice President of Marketing at Lightstream. The company's early on-line roots has not stopped its forward thinking on how to change the loan experience. Listen to how employee and customer-centricity, mixed in with an omni-channel marketing strategy and purpose-driven culture, has made Lightstream a leader in the loan field.

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This is experience by design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.