Meaningful Experience Measurement Greg Kihlstrom

Today on Experience by Design, we welcome author, speaker, consultant, and podcaster Greg Kihlström. Greg's new book "Meaningful Measurement of the Customer Experience." The book provides a comprehensive look at how we think about and execute measurement strategies. We talk with Greg about the book, how we can create integrative measurements to tie employee and customer experience, and what future of CX and measurement holds.

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This is experience by design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.