Rock-It Fueled Experiences with Wanda Toro Turini

Today on Experience by Design podcast, we welcome Dr. Wanda Toro Turini for our first ExD Live recording, brought to you by Centric Park. Wanda has had a fascinating career, going from a degree in pharmacology, to doing sales innovation for Novartis, and then launching her own consultancy to help expert rock-it fuel their messages to reach their audiences. We explore that journey, discussing being an innovator versus operationalizing ideas, leveraging new technologies to reach wider audiences, and how to fight against barriers to fulfill out potential.

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This is experience by design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.