EP074: Binging, Auto-Adding, and Considering!
Learn about the benefits of rewriting your message to acknowledge your customers’ behavior, the pros and cons of sharing your email address, and the perils of always being connected. Bite-Sized Delight From the Episode: • Pay Attention to Your Customers’ Shifting Behaviors - Netflix’s show Nailed It! acknowledges the shift towards binge-watching episodes, and concludes each episode with an introduction to the following episode. This encourages viewers to keep watching. How can you adjust your message to speak to your customers’ behavior? • Do Unto Others' Email as You Would Want Done Unto Yours - Keep your relationship with email healthy by modeling how you would like your email address to be treated. Don’t auto-add, auto-subscribe, or send without confirming that your customers want to receive your emails. • Are You Controlling Your Technology or Is It Controlling You - Nir Eyal’s book Indistractible: How to Control Your Attention and Choose Your Life, offers a four step process to help create boundaries, take back control over distractions, and return balance to your life. Start the Conversation: Are my employees given the tools and support they need to do their jobs and execute our CX strategy? Are You Looking for Things We Referenced? Nailed It! Experience Conversations Indistractible: How to Control Your Attention and Choose Your Life - by Nir Eyal Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!