EP077: Cooks, Photographers, and Ditchers!
Learn how you can turn a negative experience into a lifelong customer, how customizing imagery can create personal connection, and how important it is to develop your personal brand. Bite-Sized Delight From the Episode: • Turn a Negative Customer Experience into a Lifelong Customer - by giving customers the benefit of the doubt and treating them as you would treat a friend, you honor their investment of time, money, and effort to become a customer. • Personalize the Experience with Customized Imagery - by commissioning custom imagery from each of the zip codes they serve, Chase Bank delivered a level of personal experience that created loyalty and comfort for their customers. • The Power of a Personal Brand - by developing a personal brand you can form deeper relationships and connections, advancing your career in the process. Start the Conversation: Are we focused on the right metrics when determining the success of our CX programs? Are You Looking for Things We Referenced? Rex Sorgatz Twitter Thread - customized Chase Bank landing pages discovery Chase Bank - customized landing pages by zip code Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success - by Leonard Kim and Ryan Foland Experience Conversations Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!