EP121: Making, Faking, and Salting!

Learn about products that provide their own soundtrack, rockstars that aren’t real, and a story that made me want to try a brand new product. Bite-Sized Delight From the Episode: • What is the sound of your product? - LEGO created a podcast for their Iron Man Art set and a custom playlist of white noise on Spotify to add a “sound” to their offerings. • Is She Real? Does It Matter? - Computer generated personas like Lil Miquela add a new and fascinating dimension to the concept of an influencer when the consumer knows the influencer isn’t a real human. • Tell Your Story in a Simple, Compelling Fashion - the San Juan Island Sea Salt website and packaging sells the value and creativity of the product before the jar is ever opened! Are You Looking for Things We Referenced? • Ultimate Iron Man - by LEGO • LEGO on Spotify - The Waterfall • Lil Miquela - Hard Feelings • Lil Miquela • ThisPersonDoesNotExist.com • Solvvy - The Next-Gen Chatbot • San Juan Island Sea Salt • “Website Navigation by Tank Design” - Experience This Show - Episode 48 Find a full transcript of the show at: http://ExperienceThisShow.com. See you next week!

Om Podcasten

Welcome to Experience This! where you’ll find inspiring examples of customer experience, great stories of customer service, and tips on how to make your customers love you even more. Always upbeat and the definitely entertaining, customer retention expert Joey Coleman and social media expert Dan Gingiss serve as your hosts for a weekly dose of positive customer experience. This show will help you attract and keep more customers so you can grow your business, increase your profits, and have more fun in the process. A fun collection of quick-hit segments filled with deep learning and takeaways, you don’t want to miss this audio experience! Find show notes and more goodies at http://www.experiencethisshow.com 396264