S2E23: How to make a better sandwich: An introduction to multivariate testing with Danielle Gunraj
A/B Testing can be intimidating to the uninitiated, but it doesn’t have to be! I want to introduce testing concepts via a real-world scenario that we can all relate to: Dessert. I’ll cover what an MVT is, hypotheses, independent variables, dependent variables, results (of course), and design flaws. And if you need any more convincing, I have four words for you: Monte Cristo Bread Pudding.