S3E51 - A Comprehensive Guide to Ad Network Experimentation ft. João Marcelo Rodrigues
Maximizing results in ad network optimization requires a systematic approach. Start with A/B testing on Google Ads and gradually introduce more complex campaigns, balancing technical and creative aspects. Analyze your channel's performance, ensuring sufficient impressions and conversions for statistically significant results. Shape your product to align with the ad network's requirements and consider user experience. Prioritize velocity in testing initially, gradually enhancing quality, and encourage collaboration across different platforms for valuable insights in the quest for optimization.