S4E21 - Navigating Experimentation at Startups with Avishek Basu Mallick
Avishek Basu Mallick, a Senior PM at CheapOair, talks about: - Experimentation at scale: Even with high traffic, rigorous experimentation is crucial. - Idea generation: User research, NPS surveys, and internal stakeholders are valuable sources of experiment ideas. - Communicating progress: Regular updates with leadership build trust and ensure alignment. - Personalization is nuanced: Distinguish between customization, segmentation, and true personalization. - Generative AI’s potential: Explore its use for simplifying the travel planning experience.