Shaping the music marketing industry for the digital age and forming a cap table with DJs, Artist and Angels - Alex Brees (un:hurd) - S2 Ep14

Welcome to this new episode of Explore! 😎Thank you for tuning in - I receive a lot of encouragement on LinkedIn and I wanted to let you know that the best way to send me some love is to follow this podcast and give it 5 stars. It will allow others to discover it. 🙏Thanks to our sponsor ⁠⁠⁠⁠⁠⁠⁠OpenVC.app⁠⁠⁠⁠⁠⁠⁠! Use the code "EXPLORE" to get a lifetime 20% discount on their premium membership. 🔥In this episode I sat down with Alex Brees, the co-founder and CEO at un:hurd, a music marketing startup supporting artists with their music promotionWe discussed Alex’s journey from tech to Universal Music and launching un:hurd. We covered everything from how he came up with the idea, to his initial revenue-led model as a consultant, and developing the iOS app to be ahead of competitors while supporting artists on their existing devices. We discussed un:hurd’s business model from adopting a membership model for monetization to developing partnerships and integrating AI into their product. Alex shares the impact un:hurd already has on the music industry as well as some advices for entrepreneurs! 🚀Have a great episode! Listen on Spotify.Listen on Apple Podcast.Learn more about Explore: ⁠⁠⁠LinkedIn⁠⁠, ⁠⁠Newsletter⁠⁠. Learn more about ⁠⁠⁠Alex and un:hurd.Timestamps: 00:00 Introduction01:15 Sponsor Spotlight: OpenVC02:00 Alex Brees: From Science Student to Music Marketing05:09 The Birth of Breezebox and Picasso Events06:42 A Brief Stint at Universal Music10:48 Embracing Entrepreneurship with Keakie12:14 Launching Un:hurd - The Mission and Vision14:27 Data-Driven Music Marketing: A Game Changer22:40 Building Relationships in the Music Industry25:24 Bootstrapping and Fundraising Journey28:30 Strategic Investments and Market Expansion31:06 Product Evolution: From iOS to Desktop34:19 Crafting the Product Roadmap36:15 Technical Challenges and Team Dynamics38:04 Leveraging Partnerships for Growth39:49 Measuring Impact in the Music Ecosystem41:53 Unveiling the Business Model46:01 Future Aspirations and AI Integration47:58 Entrepreneurial Advice: Patience and Personal Growth This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit climateventuresvco2.substack.com

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VCo2 helps you become a better impact investor and climate tech entrepreneur. I'm Hugo, an aspiring climate tech investor. On VCo2, you'll dive into the intersections of venture capital and climate tech, gaining insights into the industry while following my journey as I become a VC. In every episode, we dive deep into the world of climate tech and venture capital to uncover what’s working today. and what we need for tomorrow. From groundbreaking innovations to the strategies fueling successful startups, you'll hear directly from the founders, investors, and leaders shaping the future. This podcast is for all the people interested in building, investing, and supporting impact startups. If that's you, don't forget to hit that follow button and leave a 5-star review. 💚 climateventuresvco2.substack.com