Building Your Brand
Today's show is a little different. I am talking about how I grew my digital brand and created this amazing online community. Enjoy the show. If you want more, sign up for my newsletter at: www.drsamberne.com. If you have any questions, submit them to hello@drsamberne.com or you can now text me! Text ‘Join’ to 1-844-932-1291 to join the community and ask your questions! SUMMARY KEYWORDS people, products, instagram stories, superbowl, reviews, brand, tick tock, reels, red light, linkedin, podcast, ophthalmologist, beauty, holistic, works, post, viral, shorts, hashtags, big 00:05 Hello, everyone, it’s Dr. Sam, I’d like to welcome you to my EyeClarity podcast. This is a show that offers cutting edge information on how to improve your vision and overall wellness through holistic methods. I so appreciate you spending part of your day with me. If you have questions, you can send them to hello@drsamberne.com. 00:45 Hey everyone, I'd like to welcome you to the program today a little different spin on my podcast today. This is a counseling session coaching session that I gave recently with a young entrepreneur who's trying to build her brand in the Health and Beauty space. Yes, part of my time is not only creating amazing content for you in holistic eyecare and holistic health, but because of my development in being able to market and brand my own stuff. I also help young entrepreneurs. So in this episode, I give a lot of advice on different ways to build a brand from the ground up. And I hope you enjoy the show. Thanks for tuning in YouTube shorts. And I'd probably add Facebook reels. I've had a couple go viral, they've been really good. And so with you with YouTube shorts, the reason why that's such a great potential is that the algorithm on that is huge. I mean, aside from Google, I think YouTube is the next largest, you know, community. And depending on, you know, the title, the hashtags you use, how creative you are with it. It's pretty, it's pretty robust. So I would definitely do YouTube shorts. And the other one that's just on fire right now are Facebook reels. So whatever you you do with YouTube shorts, you could go over and just post it on Facebook reels, it's really simple. There's actually a little label that you just click on reels. And you can actually include captions with that on Facebook reels. So it creates captions, which are kind of cool. And, you know, it's it's a, it's a big, quick, quick hitter, you know, 30 seconds, something quick. But both of those right now are really great. So I would highly recommend, and you know, you could look at other influencers in your brand and your field, see what they're doing, to get an idea of what, what people are interested in. And also maybe looking at their hashtags, because that can also kind of bring in a lot of interest as well. So right on, those are two really good channels for you. They'll do a lot on tick tock and you know, it's ebb and flow. Again, what I'm seeing about tick tock is that, you know, people our age, are watching, you know, I'll get clients, I'll get product interest with, with people our age now, so it isn't just the teenagers. And again, you could you could do a little research on health and beauty aids or whatever your beauty products are. Those do incredibly well, especially if you can show like before and after. You know and there are other techniques like stitching like finding another tick tock video, and then you you put in your comments after people watch part of that. So there's also green screen that works really well. So and again, that's pretty easy. You just can google how do I do green screen on tick tock so it might be your products in the background or something in the background and then...