Public Engagement & Cookie-Cutter Plans - with Jeff Siegler

The title of this episode may shock a few folks. Are we really suggesting to stop doing public engagement? Are we really advocating for a cookie-cutter plan? Maybe, and in many communities, yes. Equitable public engagement is at the foundation of everything we do at CivicBrand, but who hasn't been in a project interview where the client says, "We don't want a cookie-cutter plan"? So, how could we possibly be suggesting this? The reality is that public engagement can be insulting and a waste o...

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Conversations on community branding, public engagement and destination marketing. A CivicBrand podcast.