Building the World's Most Sustainable Sports Team: With Mercedes' Head of Sustainability Alice Ashpitel

F1R THE WORLD kicked off Climate and UN General Assembly weeks in New York City with none other than Mercedes' Head of Sustainability Alice Ashpitel. Mercedes has an ambitious goal of being the world's most sustainable sports team and is well on its way to reducing its footprint across its operations. We discuss Mercedes' multi-pronged sustainability strategy, progress to date, the music group they take inspiration from, and more.For the video version of this interview, check out our YouTube channel.Check out Mercedes' latest Annual Sustainability Report.Visit us at f1rthegirls.com, where you can find merch and more! As always, join us on Discord, Patreon, and YouTube, and follow us on Instagram and Twitter @f1rthegirls.Advertising Inquiries: https://redcircle.com/brands

Om Podcasten

Welcome to Paddock Project, the podcast where Formula 1 meets the high-stakes world of racing, business, and innovation. Host Tiggy Valen dives into the latest headlines, post-race analysis, and the power plays shaping the sport on and off the track. With over one million downloads, Paddock Project explores groundbreaking technologies, transformative sponsorships, billion-dollar media empires, and the strategies driving motorsport’s future. Through interviews with drivers, team members, and experts, Tiggy uncovers the pivotal decisions and projects that make F1 a global force at the intersection of performance, progress, and power. Follow us on Instagram and TikTok @itspaddockproject!