How F1 Became One of the Hottest Investments in Sports feat. Sportico's Kurt Badenhausen

Formula 1’s multi-billion-dollar boom is here. Every F1 team is now worth over $1 billion, but what’s driving the sport’s skyrocketing valuations? I’m joined by Sportico’s Kurt Badenhausen to break down F1’s financial rise, the impact of the cost cap, media rights shifts, and what’s next for the business of speed.For a video version, watch on YouTube.Check out Kurt's F1 valuations on Sportico.Check out our merch and subscribe to our sustainability Substack. As always, join us on Discord, Patreon, and YouTube, and follow us on Instagram and TikTok @itspaddockproject.Advertising Inquiries: https://redcircle.com/brands

Om Podcasten

Welcome to Paddock Project, the podcast where Formula 1 meets the high-stakes world of racing, business, and innovation. Host Tiggy Valen dives into the latest headlines, post-race analysis, and the power plays shaping the sport on and off the track. With over one million downloads, Paddock Project explores groundbreaking technologies, transformative sponsorships, billion-dollar media empires, and the strategies driving motorsport’s future. Through interviews with drivers, team members, and experts, Tiggy uncovers the pivotal decisions and projects that make F1 a global force at the intersection of performance, progress, and power. Follow us on Instagram and TikTok @itspaddockproject!