FSS Episode 494: “Two Tips for Ad Optimization during the Holidays”
In this episode, Kim Walsh Phillips and Kelly LeMay share their insight into how to course correct your Ads on Facebook for the holiday season. Kelly gets some inside tips from a Facebook Rep and shares the goodies on how to optimize your haywire ads during the holidays. Key Takeaways! 0:10 - Kim shares that time is flying by and we are upon Holiday season! 0:30 - Kim talks with Kelly LeMay about getting your Ads going well before the holiday seasons to avoid the stress. 1:10 - Kelly comments about the transition from Holloween to the Holidays. Kelly shares about the beginning of holiday ads and coupons. 2:00 - Kelly shares that your once well-working ads may start to perform differently during these upcoming holiday seasons. 2:17 - Kelly talks about getting some tips from a Facebook rep. on running ads during the holidays. 2:40 - Tip 1: Check your placement on Desktop or Mobile. Try opening up to all placements 3:40 - Tip 2: Add a step of retargeting. Warm up the audience a bit more and retarget with an offer, perhaps with a video. 4:15 - If ads are otherwise going well. Do nothing! Resources Mentioned in this Episode 3daysto10k.com