FSS Episode 495: “That One Big Idea”
In this episode, Kim Walsh Phillips shares about speaking at Dave Dee’s recent mastermind event. Kim focuses on providing your audience with at “one thing,” which is results or that one thing that will change their trajectory in their business when if comes to marketing or gaining fans and clients. Key Takeaways! 0:10 - Kim shares that she was recently at Dave Dee’s Master Mind event. Kim lifts Dave as one of her favorite mentors in marketing. 0:56 - Kim shares that she was asked by Dave Dee to speak that the event. Kim shares that she was asked about the “Big Hook.” 1:54 - Kim shares about focusing on what the audience actually wants to know. Kim continues on about getting them to pay attention to hear the big messages. 2:20 - Kim focuses on “What do they want.” Kim gives an example about attorneys and getting clients. 4:12 - Kim talks about never talking about the tactics but only offer results or what it will do for them. Resources Mentioned in this Episode 3daysto10k.com