#135 - Why we need to limit the divide between product & marketing
Emmett Wilson is a Senior Product Manager at American Express. Emmett has seen many different sides of AMEX's innovation and R&D world. He takes us to the frontlines of how an influential bank tackles huge problems such as allowing customers to break up big credit card purchases on a payment plan and acquires customers. Emmett shares tips on how to set innovation teams up for success and to ensure they continue being funded. We discuss the importance of different teams working together - legal, compliance, marketing and product to ensure project success and the ways that the divide between product and marketing continues to shrink.