#162 - Top three type of failures
Howard Tiersky, the CEO at a digital transformation agency called FROM, helping companies win with today’s customers who reserve their loyalty for brands that deliver elegant and convenient digitally-powered experiences. He brings a lot of knowledge from the early digital era when making a website was considered digital transformation to now when we are executing complex transformations with integrated systems to create bespoke digital experiences. This episode shares about why more than 80% transformations fail and what large brands do about de-risking their big or small initiatives. This one is filled with a lot of popular brand success stories that you don’t want to miss:)