#263 - Taking the customer experience to the last mile
We had an intriguing chat with Varun Sood, Director of Product - B2B Payments at American Express. His unique skill set is a combination of early learnings from the Pharma industry plus marketing strategy work that he now brings to his role as he leads the design practice for his function at AMEX. He took the risk to jump into a new domain and brought his appetite to learn with his transferable skills to solve challenges with a fresh perspective. How does a leading marquee brand popular with senior executives also appeal to the Millenials and the Gen-Zs? Here's a behind-the-scenes look at the thought leadership and execution of a successful brand.