#414 - Why design function is a MUST for every business

Paul Ghio, VP Product, Shutterstock Marketplace product leader joins us for a super insightful episode of Fail Faster. Paul shares a very interesting story of a risky bet a company made that touches on the common root problem of why products fail. He shares how sometimes products are built on approximations for personas who don't exist and what could be the expense for such decisions, how businesses might be missing crucial learnings by keeping their focus only on the profits and the responsibility of good designers who check their biases at the door and carry their customers on their shoulders in the conference room.

Om Podcasten

We take you inside the trenches of enterprise and bring you the stories of the leaders who are creating the next generation of technology and products. At InfoBeans, we love making things. We are a diverse team of designers, engineers, and product strategists. With different backgrounds and skillsets, we come together to make exceptional technology. This podcast pairs members of our team with leaders from Fortune 500’s to startups in conversations that reveal surprising wins, juicy losses, and innovation techniques you’ll love.