Ep 1, Sébastien François - Dom talks to Sébastien François, CEO of Induo
On episode 1 we talk to Sébastien François about the struggles of starting and running his smart fabric business, Induo. It's an inspirational tale that will be familiar to every entrepreneur - massive highs, crashing lows, sleepless nights, tearful moments and incredible achievements. Sébastien talks about reaching the bottom and fighting his way back; how his wife and family helped him in dark times and how he applied a mindset he learnt in trail-running to overcome adversity. RUNNING ORDER: PART 1: Sébastien introduces Induo with an amusing anecdote (00m 42s) PART 2: Sébastien tells us how he first got Induo up and running (06m 15s) PART 3: Sébastien explains how he overcame his first big challenge, and how important his wife and trail-running were during this time (11m 19s) PART 4: Sébastien tells us how sometimes problems solve themselves (22m 20s) PART 5: Sébastien talks about why working hard every day will have unintended consequences (24m 05s) PART 6: Sébastien recounts the moment he thought he'd have to sack his whole team and shut the business down, and how he fought his way back (28m 33s) PART 7: Sébastien says how contrary to everything you've been told, 90% of entrepreneurial life is managing crisis (35m 28s) PART 8: Concluding thoughts and Sébasatien's advice to anyone considering starting their own business (40m 50s) The books we mention: Turning Pro: Tap Your Inner Power and Create Your Life's Work by Steven Pressfield The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Shoe Dog: A Memoir by the Creator of Nike by Phil Knight Music credit URL: http://freemusicarchive.org/music/Tours/Enthusiast/Tours_-_Enthusiast