Organic Juice Journey – Uncle Matt Mclean

A successful consumer brand can be built from the farm while prioritizing community well-being. Organic style farming existed long before chemical intensive farming became the norm.  Four generations of Matt Mclean's family were citrus farmers in Florida, beginning before federal organic certification became a law. Recognizing growing demand , Matt founded Uncle Matt's Organic.  Starting with one item sold locally in his backyard, it has become the oldest organic OJ brand in the US and is sold in over 15,000 stores nationwide. Matt's goal is to produce the highest quality products using sustainable organic methods while educating consumers and farmers about the benefits of an organic lifestyle.   www.unclematts.com

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Farm to Table means different things to different people but many would agree that restaurants and their chefs have led the way on our Farm to Table journey. Chefs might say that they have been led by their own customers who have shown a preference for food with a story all the way back to the farm: the farmer, unique varieties or breeds, production practices and overall sustainability. In this episode of Farm To Table Talk we are joined at the table by Greg Drescher, the Vice President of Strategic Initiatives and Industry Leadership with the Culinary Institute of America (CIA) to explore what Farm To Table means in the Culinary world and the trends that change menus.