FarmerFloristU - Podcast #58 : CEO Mindset - Understanding ROI
As the year goes on, we will all have different investments depending on geographic location, growing zones, market and Mother Nature's impact. Jerry talks directly to getting systems in place to ensure you have a solid ROI. Nothing is worse than the "We Made Our Money Back..!!" business plan... You're not in the Floral Industry to simply "break even." Stop throwing money away as a flower-grower and get serious about profitability...