Reformation CEO, Hali Borenstein | EP 226
Happy second week of December, Fashion Besties! Only two more weeks until Hannukkah and Christmas and we’re thrilled to present a must-listen episode featuring a powerhouse in the fashion industry: Hali Borenstein, CEO of Reformation. A brand you definitely need to know about. Known for its commitment to sustainable practices and chic, timeless designs, Reformation has reshaped how we think about ethical fashion. Hali’s leadership combines innovation and style with an eco-conscious approach, aligning perfectly with our podcast's mission to uplift women-led businesses and promote sustainability. This is one of our top picks for the holiday season! Whether you’re a seasoned Reformation fan or curious about their journey, this episode will inspire you to rethink your wardrobe with purpose and flair. Why You Need to Listen: Hali shares her incredible career journey, gives us an insider’s look at Reformation’s groundbreaking retail experience, and offers actionable tips on building a wardrobe that’s stylish, sustainable, and uniquely you. If you’re passionate about supporting women-led brands and making smarter shopping choices, this episode is a game-changer! --- KEY TALKING POINTS: 1. The Reformation Story & Hali’s Journey to the Top - Hali’s Miami roots and how her family’s background in children’s apparel inspired her career in fashion. - Meeting Reformation’s founder over a decade ago and her rise to CEO of this dynamic, sustainability-driven brand. - Reformation’s global impact as a predominantly direct-to-consumer brand with over 51 stores worldwide and a robust online presence. Think about it this way: You can shop online from home, or go in person, feel the fabrics, and try on the garments with an in-person stylist to help you through the process. Shop any way you want. 2. Reformation’s Retail Revolution – “Retail X” - A unique shopping experience combining the best of digital and in-store environments. - Walk into a store, build your dressing room via digital screens or handheld devices, and enjoy the magic of personalized wardrobe assistance if you wish. - The data-driven approach to tailoring the shopping experience to regional preferences, from high-tech screens to personal customer interactions. 3. Design Philosophy & Sustainability Practices - Reformation’s vintage-inspired designs and timeless trends ensure versatility for every generation. - A dedication to fit—designing pieces that complement diverse body types with thoughtful details, taking careful consideration in customer feedback. - Sustainability at the forefront: 95% recycled cashmere sweaters, eco-friendly denim, and reduced carbon footprints across all product lines. - "Style without compromise"—proving that you don’t have to trade aesthetics for ethics. #YYAASSSSS 4. Empowering Customers Across Generations - From Gen Z trendsetters to seasoned fashionistas, Reformation’s diverse customer base is a testament to its universal appeal and not slowing down any time soon. - The importance of investment pieces: Hali’s personal advice on essential wardrobe staples, including a black blazer, wide-leg jeans, and versatile pumps. - Petite lines and customer-centric innovations, like the “bra-friendly” filter, ensure every shopper feels seen and celebrated, included and seen. 5. Future-Focused Goals - Expanding retail locations globally, with new stores in Denver, Charleston, Tampa, and beyond. - Category growth in accessories, including handbags made with Italian materials, blending functionality with timeless design. A great way to dabble in luxury bags without breaking the bank. - Reformation’s plans for deeper international reach, particularly in Europe, where sustainability resonates strongly. --- CLOSING THOUGHTS Hali leaves us with a beautiful reminder: fashion is meant to be fun and a source of joy in your day. With in-person stylists and styling advice on its website, it's a brand that promotes chic, effortless style without the harsh impact on the planet. By choosing brands like Reformation, you can embrace your unique style while making ethical style choices. A huge thank you to Hali for sharing her insights and inspiring us all to shop smarter, live stylishly, and think sustainably. --- Where to Find Reformation: - Website: https://www.thereformation.com - Instagram & TikTok: @reformation Don’t forget—new products launch twice a week! Thank you for tuning in, Fashion Besties! Let us know what you love about Reformation and how their pieces elevate your wardrobe. Email holly@hollykatzstyling to tell us all about it! Together, let’s support women-owned brands and make sustainable fashion the norm. Until next time, stay fabulous and fashionable! Share with someone you know and engage with us on all socials. We can't wait to hear from you!