223: How this Freelance Patternmaker Quickly Landed 3 New Clients

Networking is thrown around a lot in the freelance world. But how important is it really?The truth is, if you want more fashion freelance clients, it's ultimately a relationship game.  And that is exactly how Ana Guerrero quickly got 3 new clients. They were all from industry connections, specifically from other freelancers she had built relationships with. In this episode, Ana shares how she refined her niche, transitioned from hourly to project-based pricing, and found more clients. She has done all of this, and we talk about the strategy behind it.If you want to get more clients, learn strategies for effective networking, and the importance of customer research, hit play now!About Ana:After earning her Bachelor's Degree in Fine Art (not Fashion! LOL) from the University of California Santa Cruz, Ana started taking fashion classes at various community colleges. She landed a design internship for a contemporary women's clothing brand in 2010, which marked the beginning of her journey in the fashion industry. In 2019, she launched her freelance patternmaking business, Stitches and Sketches Patternmaking, which has been thriving ever since. When she's not working, she enjoys attending concerts, dyeing her hair fun colors, and cuddling with her cats. Connect with Ana:Email at: ana.sspatternmaking@gmail.comFollow on InstagramConnect on LinkedinResources:197: How to Sell Yourself As A Freelance Fashion Designer (without feeling gross) 🎟️ Register for my training on April 24th: The Secret to Remote Clients and a Steady Paycheck in Fashion — now updated for 2025! Sign up  at www.sewheidi.com/live

Om Podcasten

This is a show for burnt-out fashion designers (and TDs, PDs, patternmakers and beyond) who want more flexibility while still doing work they love. As a freelance fashion designer, you can build your fashion career on your own terms. Freelancing in fashion is the only way to get freedom in your day (instead of being tied to a desk). Whether you want to earn extra money on the side, fund your fashion brand, or replace your salary, the FDGP podcast will help you get there. Listen in for actionable tips and strategies to kickstart or grow your career as a freelance fashion designer, build your confidence, and create the life you want. Hosted by $100k+ fashion freelancer Sew Heidi, the show features interviews and strategy sessions with successful freelance fashion designers from around the world who've ditched toxic fashion jobs and taken control of their own destinies. This is the only place to get REAL insights from REAL freelancers who have built REAL careers on their own terms. (Formerly the Successful Fashion Freelancer podcast.)