SFD009: How to Grow Sales & Maximize Profits for Your Fashion Brand

In this episode I’m chatting with Traceena & Lauren, founder of The Sales Concept, which helps designers maximize profits through merchandising and sales strategies. This is one of the most content packed episodes to date, and if you have - or want to start - a label, grab a pen and paper to take notes and listen carefully to everything these two experts have to say. Traceena and Lauren give step by step instructions of how to approach buyers at shops and trade shows, word for word scripts of what to say on phone calls or in emails, and the exact steps to follow from the time you find the shop to writing the order. You will learn: What merchandising is and why it’s crucial to your success The simple “backwards” strategy of pricing your products The number one merchandising mistake designers make How to approach buyers in person, in email and by phone (and which is best) The etiquette for following up with buyers (how much is too much!?) The easiest way to build your prospect list Why your prospect list is your secret weapon (and how big it should be) How to know if a buyer is serious or not The simple trick for approaching buyers at trade shows Why custom line sheets are key to getting the order How to follow up with buyers without sounding sales The value of repping your line yourself Why you have to get feedback during every buyer meeting The number one question you have to ask during your first interaction with a buyer Guest Info & Resources: The Sales Concept Instagram Enjoy the show? You can help us out by: Rating us on iTunes - it really helps! Subscribing on iTunes - I appreciate each and every one of you! Looking for more resources? Get free fashion design templates, tutorials and more from Successful Fashion Designer

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This is a show for burnt-out fashion designers (and TDs, PDs, patternmakers and beyond) who want more flexibility while still doing work they love. As a freelance fashion designer, you can build your fashion career on your own terms. Freelancing in fashion is the only way to get freedom in your day (instead of being tied to a desk). Whether you want to earn extra money on the side, fund your fashion brand, or replace your salary, the FDGP podcast will help you get there. Listen in for actionable tips and strategies to kickstart or grow your career as a freelance fashion designer, build your confidence, and create the life you want. Hosted by $100k+ fashion freelancer Sew Heidi, the show features interviews and strategy sessions with successful freelance fashion designers from around the world who've ditched toxic fashion jobs and taken control of their own destinies. This is the only place to get REAL insights from REAL freelancers who have built REAL careers on their own terms. (Formerly the Successful Fashion Freelancer podcast.)