SFD123 How This Power Lifter Launched a Muscular Men's Clothing Line

Atlas Menswear founder Aaron Woolf has been athletic his whole life. Although this father of 4 has been an entrepreneur in other industries since 2014, he never thought he’d get into fashion. But he was fed up with dress shirts that didn’t fit his muscular build. And when he started talking to other men at the gym about the issue, Aaron discovered that he wasn’t the only one who wanted a muscular men’s clothing line. In this episode of the Successful Fashion Designer Podcast, Aaron and designer Jessica Dixon share the steps they took to get from that first idea to a product they’re proud to produce for other athletic and muscular men.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!

Om Podcasten

This is a show for burnt-out fashion designers (and TDs, PDs, patternmakers and beyond) who want more flexibility while still doing work they love. As a freelance fashion designer, you can build your fashion career on your own terms. Freelancing in fashion is the only way to get freedom in your day (instead of being tied to a desk). Whether you want to earn extra money on the side, fund your fashion brand, or replace your salary, the FDGP podcast will help you get there. Listen in for actionable tips and strategies to kickstart or grow your career as a freelance fashion designer, build your confidence, and create the life you want. Hosted by $100k+ fashion freelancer Sew Heidi, the show features interviews and strategy sessions with successful freelance fashion designers from around the world who've ditched toxic fashion jobs and taken control of their own destinies. This is the only place to get REAL insights from REAL freelancers who have built REAL careers on their own terms. (Formerly the Successful Fashion Freelancer podcast.)