SFD125 How to Start a Luxury Sleepwear Brand

Canadian designer Alexandra Suhner Isenberg studied fashion in Toronto, London, and Paris. She’s worked for brands including Burberry, freelanced, and taught fashion. But when an antique men’s chemise became her favorite thing to sleep in, Alexandra was inspired to start her brand, The Sleep Shirt. Listen for her fascinating story and how she built a successful luxury brand based around a single garment designed to perfection.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!

Om Podcasten

This is a show for burnt-out fashion designers (and TDs, PDs, patternmakers and beyond) who want more flexibility while still doing work they love. As a freelance fashion designer, you can build your fashion career on your own terms. Freelancing in fashion is the only way to get freedom in your day (instead of being tied to a desk). Whether you want to earn extra money on the side, fund your fashion brand, or replace your salary, the FDGP podcast will help you get there. Listen in for actionable tips and strategies to kickstart or grow your career as a freelance fashion designer, build your confidence, and create the life you want. Hosted by $100k+ fashion freelancer Sew Heidi, the show features interviews and strategy sessions with successful freelance fashion designers from around the world who've ditched toxic fashion jobs and taken control of their own destinies. This is the only place to get REAL insights from REAL freelancers who have built REAL careers on their own terms. (Formerly the Successful Fashion Freelancer podcast.)