SFF155: Fashion Freelancer Q&A: I Have 15 Clients and Am on the Struggle Bus
On the surface, it sounds like Krystal has it all—a thriving freelance fashion design biz, FIFTEEN solid clients, and a connection that regularly sends her more work. The problem? Her 15 clients are all in different niches, from hunting & fishing to swimwear to golf. Krystal’s killing it and her clients love her, but switching between so many different categories leaves her feeling scattered, disorganized, and frantic. She wants to niche down and do the work she’s most excited about, but how do you tell good clients that you’re letting them go? And how do you find the time to update your portfolio, find potential clients in your new niche, and pitch when you already have more on your plate than you can handle? Listen to this Freelance Strategy Session for actionable advice on how to offboard freelance fashion design clients in a way that leaves them feeling great, how to change your niche, the different kinds of brands that hire freelancers and tips on finding them, avoiding permalance roles, and more. For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!