FROM PFIZER AND FASTCO WORKS: The future of marketing medicine

Bringing trusted science into consumer hands has never been more important. Establishing credibility, sending the right message, and offering relevant information all hinge on a marketing strategy that delivers superior insights, reaches the right audience wherever they are, and makes an impact. As Pfizer's first CMO, Drew Panayiotou leads the company's efforts to modernize its marketing through unparalleled analytics, strategic integrations, and innovative go-to-market models. In this custom episode of Most Innovative Companies, Fast Company has partnered with Pfizer to offer a behind-the-scenes look at Drew's vision, approach, and strategy for the future of marketing medicine - and the future of the company as a modern marketing organization.

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What if we spent more time thinking about solutions rather than problems? Are you looking for more positive news? World Changing Ideas travels around the globe to find the leaders, experts and activists who are dreaming big and working to change the world for the better. With a focus on the environment, social justice and innovation, these are stories that will get you thinking. World-changing ideas come in all shapes and sizes. Join the conversation with solutions journalist and filmmaker Amelia Hemphill.