How embracing a culture of experimentation can jump-start growth and innovation

Here’s how to get the C-suite to buy in to experimentation in marketing—the surest way to find out what works for your organization and your customers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Stories, tips, and advice on how employees, managers, and businesses are working smarter, all from Fast Company and all in less than five minutes each weekday.