Evidencing Impact from media engagement (part 1)

This week Mark discusses three ways you can evidence impacts arising from media coverage of your research, with a particular focus on understanding the significance of the benefits, rather than just focusing on measurements of reach.

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The podcast for researchers who want to be more productive and achieve real-world impacts from their research. Every week, Mark Reed gives you practical tips and discusses how you can enhance the impact of your research, based on the latest research.