The Next Wave of Beauty Tech with Guive Balooch

Can technology help make the beauty industry greener? How do brands innovate without over-engineering? What are some practical ways Big Beauty can use artificial intelligence? We’re talking with Guive Balooch, L’Oréal’s Global Managing Director: Augmented Beauty and Open Innovation, about all that and more. You’ll hear about a speedy hair dryer that causes less damage and can save you almost $400 on your yearly electric bill; a gadget with oscillating bristles that makes at-home hair dyeing easier; a salon showerhead that cuts water use by 69 percent; and other highlights from CES, the Consumer Technology Association’s annual trade show.Products mentioned in this episode: shopmy.us/collections/363177Episode recap with links: fatmascara.com/blog/guive-baloochSponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jessicamatlin, @jenn_editSubmit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at 646-481-8182 Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Beauty journalists Jessica Matlin and Jennifer G. Sullivan have insider access to the industry and they’re not gatekeeping. On Wednesdays, they talk candidly about beauty news, cultural trends, and the latest products and treatments. On Fridays, they get their high-profile guests to open up about their relationship to Beauty Culture and the inner workings of the industry. Join the duo that pioneered the beauty podcast for a smart, funny, totally unfiltered discussion of all things beauty on Apple, Spotify, YouTube, or wherever you get your podcasts. Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.