Evolving sales and marketing methodologies

In this episode, Rene Groeneveld, Partner, and Jason Davis, Senior Director, expand on ideas such as the gradual integration of sales and marketing and the timelessness of customer centricity. Show notes To learn more about trends and challenges in sales and marketing organizations, check out our Sales and Marketing Insights study. Learn more about our Go to Market services here. For a transcript, please click here.

Om Podcasten

The Fearless Thinkers podcast, hosted by Rick Cheatham, personalizes BTS’s perspective on the people side of strategy. Fearless Thinkers is produced by Nicole Hernandez, Taylor Hale and Aron Towner. Special thanks to Joe Holeman, Chris Goodnow, Meghan McGrath, and Roanne Neuwirth for their invaluable help.