FINALLY, a female founded magazine about weed! Verena von Pfetten, Founder of Gossamer, shares her journey on daring to be different
Gossamer’s a magazine for stylish people who smoke weed, but it's more than just a business trying to turn a profit. They’re a company that’s built on the promise of having a positive social impact on the world, shift perceptions and make a real difference to the people they touch. We’re talking about the journey in creating this out of the box idea with her co-founder David Weiner, and how they’ve managed to successfully carve out their niche in a highly regulated space, her experience of raising money as a female with blatant sexism at play, and why we need to shift the stigma that surrounds cannabis - especially for people of colour.One of the gems in this episode is where we go through the economics of creating a print magazine and Verena's thoughts on making money in print - make sure you stick around for it!LINKS WE MENTIONGossamer's WebsiteGossamer's Instagram The Ads MBA Hosted on Acast. See acast.com/privacy for more information.